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Marketing Optimisation Specialist

Posted Date: 30-Mar-2021

Location: Melbourne, VIC

Company: HESTA Super

Be inspired everyday


At HESTA we’re a leading national superannuation fund dedicated to people working in health and community services – a growing sector of ordinary people doing extraordinary things, day in day out, right across Australia.


More than 880,000 Australians trust HESTA with their money.  So together, we invest $58 billion of savings globally.  We're about creating brighter futures for our members.  And, a better world for generations to come.  Our focus is on helping our members enjoy a retirement they’ve worked hard for.


The opportunity 


As our Marketing Optimisation Specialist, you’ll support the continuous enhancement and creation of all engagement and retention marketing campaigns to maximise member engagement, satisfaction and brand loyalty.  You’ll interpret data and observed member behaviour to inform and create marketing campaigns that deliver on key strategic objectives and ultimately, brighten our members’ financial futures.  You’ll use those insights to optimise campaign processes, website personalisation and drive operational efficiencies for an enhanced member experience. You’ll work and consult widely across the organisation, ensuring your outstanding collaboration skills will be highly valued.


About you


Ideally, you’ll have a background in super, but it’s not essential (we can always teach you!). You’ll be ‘hands on’, so experience in Adobe Campaign is preferred with a view of building workflows and executing campaigns via the Adobe suite.  What’s most important is your skill in interpreting and translating analytics into effective marketing and retention campaigns based on member behaviour and preferences. You’ll enhance our members’ journey from campaign engagement to action by identifying optimisation opportunities.  To do this, you’ll draw upon your demonstrated expertise across all marketing media (particularly digital).


What’s in it for you?


You will join a growing industry fund that has a welcoming and supportive culture and great conditions.  This is your chance to gain career building experience and exposure to an expanding industry.  Once you have completed probation, we also invest in your development by giving you a training budget and eight days off each year for you to attend approved courses and events.


•    Access to great benefits, including a market competitive remuneration package
•    Be part of an ambitious team, and an innovative and inclusive culture
•    Opportunities to develop and grow your career
•    Join one of the largest and fastest growing superannuation funds


HESTA is a great place to work - but don’t take our word for it, we were named (again!) Employer of Choice 2020 by the Australian Business Awards and Employer of Choice for Gender Equality five years running!  


Go to hesta.com.au/careers to get more information.


Aboriginal and Torres Strait Islander people are encouraged to apply.


Please note: Applications via recruitment agencies will not be accepted for this position.