Marketing Optimisation Specialist

Bring your authentic and passionate self to this exceptional role #careerswithimpact 

At HESTA, we’re driven by a clear purpose: to make a real difference in the lives of our members. If you’re an experienced marketing optimisation professional who thrives on data, experimentation and meaningful outcomes, this is your opportunity to shape campaigns that truly matter.

We’re seeking a seasoned Marketing Optimisation Specialist to join our high-performing Brand and Marketing team. In this pivotal role, you’ll lead the continual improvement of engagement and retention campaigns – enhancing customer journeys, deepening brand loyalty, and driving measurable growth.

Reporting to the Optimisation Manager within the Marketing Campaigns team, you’ll collaborate closely with Digital, Content and Marketing Optimisation specialists, senior leaders, and external agency partners to deliver best-in-class marketing performance.

What You’ll Do

Drive Strategy & Performance

• Partner with the Optimisation Manager to deliver strategic initiatives aligned to business and member growth targets.
• Translate insights into actionable optimisation strategies that enhance the end-to-end customer journey.
• Work closely with digital and technical agencies to articulate clear plans, priorities and technical requirements.

Lead Test & Learn Excellence

• Apply and evolve our optimisation framework to embed a culture of experimentation across engagement and retention campaigns.
• Design and execute A/B and multivariate tests to accelerate engagement and conversion across channels.
• Develop and implement both technical and creative requirements within the Adobe Experience Cloud ecosystem (including Journey Optimiser, CDP and Target).
• Ensure strong governance and understanding of data processes across digital platforms, maintaining seamless data integrations.

Deliver Insight-Led Recommendations

• Analyse and interpret behavioural, campaign and journey data to uncover actionable insights.
• Provide strategic recommendations that improve customer experience, increase conversion rates and optimise campaign ROI.
• Present findings clearly and confidently to senior stakeholders, influencing decision-making.

Optimise Across Channels

• Lead campaign testing across eDM, paid media, web and other digital channels, including briefing and managing content requirements.
• Identify and implement optimisation opportunities across landing pages, conversion paths and technical enhancements on our public site.

What You’ll Bring

• Extensive experience in digital marketing and optimisation roles (ideally within superannuation and/or financial services).
• Proven success delivering high-impact, data-led marketing campaigns across multiple channels.
• Strong hands-on expertise with Adobe Analytics/Customer Journey Analytics and Adobe Target.
• Significant experience with eDM platforms, database management and marketing automation tools (Adobe Campaign, Adobe Journey Optimizer or Salesforce Marketing Cloud).
• Solid understanding of paid social and digital advertising practices.
• Demonstrated project management capability with strong prioritisation skills in agile environments.
• Experience managing and collaborating with external agencies and partners.
• Advanced analytics, reporting and insight-generation capability.
• Technical proficiency in HTML, CSS, JIRA and Confluence.
• Relevant tertiary qualifications in business or digital marketing; Adobe certifications highly regarded.

Benefits that matter and make a difference for our employees
 

• Leave for those moments that matter, an additional 6 days of leave at the end of year, up to 6 days paid volunteer leave, gender neutral paid parental leave of 20 weeks, Gender Affirmation leave, reproductive health and wellbeing leave, Cultural and Ceremonial leave. Access your LSL after 3 years, take AL at half pay, and purchase up to 2 weeks additional leave (just to name a few).
• Your professional development matters, up to $5k per year professional development and up to 8 days professional development leave, HESTA scholarships and free access to a range of premium learning tools.
• Your health and wellbeing matters, free annual flu shots and skin checks, incredible social events throughout the year and a comprehensive employee assistance program available 24/7.
• Your financial wellbeing matters, up to 15% super, financial planning support, end of year payment for all Enterprise Agreement-covered employees, incentivised Employee Referral Program and novated lease options.

We celebrate, value and include people of all backgrounds, genders, identities, cultures and abilities. We welcome and support applications from First Nations people, physically, neuro or culturally diverse, LGBTQI+, and people of any age. We are proud to be WGEA accredited as an Employer of Choice for Gender Equity.
 

We want all candidates to feel safe, included and provided with the best opportunity to thrive, if you require reasonable adjustments during your application or throughout the recruitment process, please reach out to a member of the Talent team careers@hesta.com.au and we’ll call you to discuss.
 

Please note: Applications via recruitment agencies will not be accepted for this position.