Content Design Lead

Careers with Impact 

More than one million Australians trust HESTA with their money. HESTA is a top-performing industry super fund working for real-world impact. We use our expertise and influence to deliver strong long-term returns while accelerating our contribution to a more sustainable world. 

HESTA is also an inspiring and rewarding place to work. That’s because what we do makes a difference to the lives of our members. The people who work at HESTA are not only exceptional at what they do, they’re focused on living and creating a strong organisational culture. We’re an industry super fund dedicated to the people who keep our communities going. People who provide some of the best health, education and community services in the world are HESTA members – and we are proud to serve them. 

Bring your authentic and passionate self to this exceptional role #careerswithimpact 

Design content that matters. We’re now looking for an experienced Content Design Lead to shape how our members, employers and prospects experience HESTA across our digital ecosystem. This is a high-impact role for a lead who thrives at the intersection of UX, storytelling, data and accessibility – and who enjoys turning complexity into clarity. 

Reporting to the Digital and Content Design Manager, you’ll lead strategic content design across HESTA’s website, app, member portal and conversational channels. You’ll elevate key member journeys (join, contributions, insurance, retirement and claims), embed UX-led content design practices, and help mentor the capability of our Content team. 

You’ll work closely with our content strategist, product owners, SMEs and experience partners to deliver personalised, accessible and performance-driven content that supports informed decision-making and stronger engagement. 

What You’ll Do 

• Lead content design strategy and execution across HESTA’s digital platforms 
• Co-own the content design roadmap and AI content strategy  
• Design and optimise UX content for key member journeys and evergreen experiences 
• Lead conversational design for chatbots and automated messaging, including human hand-offs 
• Mentor and coach Content Specialists, supporting team operations and capability uplift 
• Partner cross-functionally to evolve member, employer and prospect experiences 
• Use Adobe Analytics to measure performance and continuously optimise content 
• Ensure content quality, compliance, accessibility and consistency with HESTA’s brand voice 
• Support BAU and priority updates in Adobe Experience Manager when required. 

What You’ll Bring 

• Proven experience in a senior content design or lead role (ideally within superannuation and/or financial services) 
• Deep expertise in content design, UX writing and digital storytelling 
• Leadership capability with experience coaching and mentoring teams 
• Exceptional ability to simplify complex information into clear, inclusive content 
• Confidence working in agile environments with multiple teams and senior stakeholders 
• Hands-on experience with Adobe Experience Manager and Adobe Analytics 
• Solid understanding of SEO, CX, UX and digital publishing best practices 
• Experience using DAM and collaboration tools (e.g. Monday.com, Figma, Miro, Atlassian) 
• Relevant tertiary qualification; UX, CX or SEO professional development desirable. 

Bring your curiosity, craft and leadership to a role where you can make a genuine difference - Apply Now! 

Benefits that matter and make a difference for our employees
 

• Leave for those moments that matter, an additional 6 days of leave at the end of year, up to 6 days paid volunteer leave, gender neutral paid parental leave of 20 weeks, Gender Affirmation leave, reproductive health and wellbeing leave, Cultural and Ceremonial leave. Access your LSL after 3 years, take AL at half pay, and purchase up to 2 weeks additional leave (just to name a few).
• Your professional development matters, up to $5k per year professional development and up to 8 days professional development leave, HESTA scholarships and free access to a range of premium learning tools.
• Your health and wellbeing matters, free annual flu shots and skin checks, incredible social events throughout the year and a comprehensive employee assistance program available 24/7.
• Your financial wellbeing matters, up to 15% super, financial planning support, end of year payment for all Enterprise Agreement-covered employees, incentivised Employee Referral Program and novated lease options.
   

We celebrate, value and include people of all backgrounds, genders, identities, cultures and abilities. We welcome and support applications from First Nations people, physically, neuro or culturally diverse, LGBTQI+, and people of any age. We are proud to be WGEA accredited as an Employer of Choice for Gender Equity.
 

We want all candidates to feel safe, included and provided with the best opportunity to thrive, if you require reasonable adjustments during your application or throughout the recruitment process, please reach out to a member of the Talent team careers@hesta.com.au and we’ll call you to discuss.

Please note: Applications via recruitment agencies will not be accepted for this position.